diff --git a/entities.py b/entities.py
index 306f23768f4a04a8e60f9e3007da813f1c8566cd_ZW50aXRpZXMucHk=..4a0c6101be419bc6513992d4096c0131619d630f_ZW50aXRpZXMucHk= 100644
--- a/entities.py
+++ b/entities.py
@@ -17,6 +17,4 @@
         return u'%s (%s)' % (self.title, self.url)
 
     def actual_url(self):
-        if not self.embed:
-            return self.url
-        return self._cw.build_url('embed', url=self.url, rql=self._cw.form.get('rql') or u'')
+        return self.url
diff --git a/migration/1.7.0_Any.py b/migration/1.7.0_Any.py
new file mode 100644
index 0000000000000000000000000000000000000000..4a0c6101be419bc6513992d4096c0131619d630f_bWlncmF0aW9uLzEuNy4wX0FueS5weQ==
--- /dev/null
+++ b/migration/1.7.0_Any.py
@@ -0,0 +1,1 @@
+drop_attribute('Link', 'embed')
diff --git a/schema.py b/schema.py
index 306f23768f4a04a8e60f9e3007da813f1c8566cd_c2NoZW1hLnB5..4a0c6101be419bc6513992d4096c0131619d630f_c2NoZW1hLnB5 100644
--- a/schema.py
+++ b/schema.py
@@ -6,8 +6,6 @@
     title = String(required=True, fulltextindexed=True, maxsize=256)
     url = String(required=True, fulltextindexed=True, maxsize=512,
                  description=_("link's url"))
-    embed = Boolean(default=False,
-                    description=_("generate links to embed the page by default?"))
     description = RichString(fulltextindexed=True,
                          description=_("description of the linked page's content"))
 
@@ -11,7 +9,3 @@
     description = RichString(fulltextindexed=True,
                          description=_("description of the linked page's content"))
 
-class embed(RelationType):
-    __permissions__ = {'read': ('managers', 'users', 'guests'),
-                       'update': ('managers',),
-                       }
diff --git a/test/unittest_link.py b/test/unittest_link.py
index 306f23768f4a04a8e60f9e3007da813f1c8566cd_dGVzdC91bml0dGVzdF9saW5rLnB5..4a0c6101be419bc6513992d4096c0131619d630f_dGVzdC91bml0dGVzdF9saW5rLnB5 100644
--- a/test/unittest_link.py
+++ b/test/unittest_link.py
@@ -1,6 +1,6 @@
 # -*- coding: utf-8 -*-
 from cubicweb.devtools.testlib import CubicWebTC
-from cubicweb.web.views import uicfg, actions, embedding
+from cubicweb.web.views import uicfg, actions
 
 from cubes.link import views
 
@@ -23,9 +23,9 @@
                           actions.AddRelatedActions,
                           actions.DeleteAction,
                           actions.CopyAction,
-                          embedding.EmbedAction])
+                          ])
 
     def test_relations_by_category(self):
         def rbc(iterable):
             return [(rschema.type, x) for rschema, tschemas, x in iterable]
         e = self.vreg["etypes"].etype_class('Link')(self.request())
@@ -27,8 +27,7 @@
 
     def test_relations_by_category(self):
         def rbc(iterable):
             return [(rschema.type, x) for rschema, tschemas, x in iterable]
         e = self.vreg["etypes"].etype_class('Link')(self.request())
-        # we should only see embed when we are in the managers group
         self.assertEqual(rbc(afs.relations_by_section(e, 'main', 'attributes', 'update')),
                           [('title', 'subject'), ('url', 'subject'),
@@ -33,6 +32,5 @@
         self.assertEqual(rbc(afs.relations_by_section(e, 'main', 'attributes', 'update')),
                           [('title', 'subject'), ('url', 'subject'),
-                           ('embed', 'subject'),
                            ('description', 'subject')])
         self.create_user(self.session, 'toto')
         self.login('toto')
diff --git a/views.py b/views.py
index 306f23768f4a04a8e60f9e3007da813f1c8566cd_dmlld3MucHk=..4a0c6101be419bc6513992d4096c0131619d630f_dmlld3MucHk= 100644
--- a/views.py
+++ b/views.py
@@ -12,8 +12,5 @@
 from cubicweb.predicates import is_instance
 from cubicweb.view import EntityView
 from cubicweb.web import formwidgets
-from cubicweb.web.views import uicfg, primary, baseviews, xbel, bookmark, embedding
-
-class LinkIEmbedableAdapter(embedding.IEmbedableAdapter):
-    __select__ = is_instance('Link')
+from cubicweb.web.views import primary, baseviews, xbel, bookmark
 
@@ -19,5 +16,2 @@
 
-    def embeded_url(self):
-        """embed action interface"""
-        return self.entity.url
 
@@ -23,5 +17,5 @@
 
-for attr in ('title', 'url', 'embed'):
+for attr in ('title', 'url'):
     uicfg.primaryview_section.tag_attribute(('Link', attr), 'hidden')
 
 uicfg.autoform_field_kwargs.tag_attribute(('Link', 'url'),