diff --git a/tox.ini b/tox.ini
index 3afa9b67c93e459df11f69fce3a029c56f448c5b..6577604f68d13cf5e7acd40c35ed216f774fad06 100644
--- a/tox.ini
+++ b/tox.ini
@@ -23,3 +23,18 @@ commands = flake8
 [flake8]
 max-line-length = 120
 exclude = cubicweb_addressbook/migration/*,.tox/*,
+
+[testenv:pypi-publish]
+basepython = python3
+skip_install = true
+whitelist_externals = rm
+deps =
+  twine
+passenv =
+  TWINE_USERNAME
+  TWINE_PASSWORD
+commands =
+  rm -rf build dist .egg .egg-info
+  python3 setup.py sdist bdist_wheel
+  twine check dist/*
+  twine upload --skip-existing dist/*